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Table Of Content
    1. Kiefel
    2. Nieuws
    3. New key visuals for the companies of the Brückner Group
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    New key visuals for the companies of the Brückner Group

    10 okt 2022

    Premiere at the world's largest plastics trade fair K 2022: Spaces and shapes in 3D

    Key visuals are important for making a brand known and anchoring it in the minds of customers and other market participants – especially in consumer goods advertising. In the field of plastics machinery manufacturing, the companies of the Brückner Group were among the first to rely on this, with artists as key visuals. At the time of their introduction at K 2013, they were unusual and highly regarded motifs for the industry, which have since found imitators. However, they were purely 2D photographs.

    In the meantime, when creating key visuals, special emphasis is placed on modern application possibilities such as animations and 3D spaces. The new key visuals of all members of the Brückner Group take this into account. The concept is to create spaces that work both as a series and individually. Distinguishing the individual companies through different, concise shapes was important in the implementation.

    Dr. Axel von Wiedersperg, CEO of the Brückner Group: "The new key visuals are just as distinctive and powerful as our previous artists. However, through the technical implementation, especially in the moving image, we have succeeded in taking a big step into the future. The new motifs can be used much better in the various communication media, for example in print media, but also as moving images on social media and websites, trade fair stands, at events and so on." A sound specially composed for the key visuals provides an additional attention-grabbing effect.

    With all the innovations, however, some recognisable features have been retained: the respective corporate colour, a square with the corporate claim and generous white spaces. The new key visuals have been presented to a broad public for the first time at the world's largest plastics trade fair, K 2022, from 19 to 26 October in Düsseldorf.

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    News & information from Kiefel

    18 mrt 2025

    Kiefel Employee Sven Engelmann Awarded the Prestigious SPE President’s Cup

    Award for over 20 years of commitment, including leadership roles and promoting transatlantic partnership in the thermoforming industry. Award ceremony at SPE ANTEC® 2025 in Philadelphia
    Meer informatie
    10 mrt 2025

    Kiefel invests in the future

    New Customer Innovation Center, strong leadership and 70 years of innovation.
    Meer informatie
    07 feb 2025

    Join us at the Kiefel Packaging Dialogue Day APAC 2025!

    We’re thrilled to invite you to the Packaging Dialogue Day APAC 2025—our second event of its kind—on Tuesday, February 11, 2025, at the Brueckner Group Asia-Pacific in Rayong, Thailand.
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    19 nov 2024

    Kiefel strengthens its global market focus with its strategy for the future

    Kiefel GmbH, a market leading company for thermoforming and joining technology and member of the Brückner Group, is consistently pursuing its structural reorientation for the long-term strengthening of its global competitiveness.
    Meer informatie
    06 nov 2024

    New SPEEDFORMER KTR 6.2 - up to 50 % higher output with the same footprint & quality

    The new tilting machine SPEEDFORMER KTR 6.2 SPEED for the mass production of polymer cups and coffee capsules - this technology solution provides higher productivity and production versatility while offering 10% energy savings due to optimized...
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    05 nov 2024

    Kiefel is optimizing its product portfolio and expanding its efficient system business

    Kiefel GmbH, a market leading company for thermoforming and joining technology and member of the Brückner Group, is announcing a structural reorientation and therefore an accompanying consolidation of its sites. 
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    19 sep 2024

    Sustainability report paves the way for a successful future

    The Brückner Group has published its latest sustainability report. The voluntary report provides a comprehensive overview of environmental, social and governance (ESG) activities in the 2023 fiscal year.
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    02 sep 2024

    Kiefel the innovation leader under new management: Matt Sieverding becomes CEO

    Kiefel GmbH, a market-leading company for thermoforming and joining technology and a member of the Brückner Group, is undergoing a change in management: Matthias Sieverding, previously CEO/President of the Brückner Group’s USA platform company,...
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    13 mei 2024

    Innovation and Success at Chinaplas 2024

    Thousands of visitors, a successful presentation of our new automation solution and signing ceremonies marked our presence at Chinaplas 2024, Asia's largest plastics and rubber trade fair.
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    07 mrt 2024

    First Packaging Dialogue Day Asia-Pacific: successful event with Kiefel's turnkey solutions

    In a groundbreaking event, Kiefel, turnkey solution provider in the Asia-Pacific region, recently hosted the first-ever Packaging Dialogue Day at the new Brueckner Group Asia-Pacific facility in Rayong, Thailand.
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