New Opportunity for Packaging: Design for Recycling

16 Jul 2019

Whoever considers products starting from their end will achieve optimally packaging solutions. The task: Ideal product protection. The requirement: Exterior permitting effective advertising. The aim: Optimal recycling. Everything is possible …

If you know your destination, you can prepare for the journey. The same applies for product packaging: If you focus on practical reuse of materials, costly detours can be avoided. Since the packaging law came into effect at the beginning of January 2019, the industry has been making efforts to optimally achieve the requirements at the lowest possible cost. Design and technology are now linked to coexist at an earlier stage – the results are pleasing.

Holistic planning of packaging solutions from the very start allows them to ideally fulfil the requirements of the circular economy and recyclability. This law intends significantly more private household waste to be recycled. Simultaneously, manufacturers have to increasingly turn to more ecological and recyclable packaging for their products.


Collect and Reuse

The dual systems financed by the industry and retail must meet significantly higher recycling quotas from 2019. This applies for all packaging licensed in dual systems. The current recycling quota of 36 percent for plastic packaging will rise to 63 percent by 2022. Simultaneously, the quotas for metals (currently 60 percent), paper (currently 70 percent) und glass (currently 75 percent) will increase to around 90 percent by 2022.

The license fees of the dual systems to be paid for packaging disposal must therefore be strongly ecologically oriented. Packaging that is only partly recyclable - or not at all - faces higher license fees, providing a clear incentive to manufacturers to produce more recyclable packaging. The required fees teach the industry to look to the future. Sustainability is rewarded – the pressure is being noticeably increased on those who react to slowly to the issue of environmentally friendly packaging solutions.

The retail sector is increasingly educating its customers to reconsider and think to the future. For example, the Lidl discount supermarket chain intends to achieve complete recyclability of all its own brand product packaging by 2025. 


Creating new values

Aside from the public pressure on packaging manufacturers, the industry's accountability is also a driving force. The opportunity: Packaging can become part of the solution – rather than presenting a problem.

The legal requirements highlight the previously undervalued meaning of packaging: it can – if intelligently conceived– be functional, economical and ecological at the same time! Products are not only optimally protected, advertised and marketed – their packaging is also integrated the circular economy.

Economic incentives promote ecological action. If customers learn of the material value of product packaging, plastic packaging solutions may enjoy an improved image and re-evaluation. The faster the value of packaging materials enters public consciousness, the more effectively the concerned raw materials can be effectively reused. The new value of plastic as a raw material is significantly higher than its existing reputation implies. This opportunity must be seized.


(Author: Reinhold Plot, Head of Communications, Kiefel GmbH)


More News

News & information from Kiefel

Stefan Moll, CTO – Thomas J. Halletz, CEO – Peter Eisl, CFO
06 Jul 2020

Well prepared for the future

Kiefel is reinforcing its management. Stefan Moll has been responsible for technical matters as CTO since May 1, 2020, with a particular focus on global medical engineering business. Moll complements the existing management team of Thomas J....
Find out more
07 May 2020

New CTO - Kiefel strengthens its management

Stefan Moll is the new CTO – Focus on medical engineering
Find out more
16 Apr 2020

Thermoforming meets fiber

Plastics Know-How for Fiber Processing
Find out more
Kiefel KMI 2.0 – The cooling activates automatically and only one important value needs to be input - the desired tool temperature.
28 Jan 2020

Innovative cooling concept reduces maintenance costs

New situation-specific cooling of thermoforming tools reduces wear
Find out more
28 Oct 2019

Mono-material hot fill cups out of foamed PET

Find out more
Kiefel is a market leader in the design of machines for blood bag production.
25 Oct 2019

Kiefel: Safe packaging for the elixir of life

According to World Health Organization (WHO) 2019 data, approximately 117.4 million blood donations are collected worldwide each year. The demand for blood bags is high. According to the Federal Centre for Health Education (BZgA) alone, clinics in...
Find out more
22 Oct 2019

Plastic is a valuable source

Kiefel Packaging introduces the Design for Recycling programme, in which products are “rethought” together with the customer. The main objective: How to make their plastic products more sustainable..
Find out more
Kiefel Packaging has re-engineered the egg tray: recycled post-consumer PET.
02 Oct 2019

Post-consumer recycled PET egg tray

Kiefel Packaging is showcasing a post-consumer recycled PET egg tray. 
Find out more
The Next Generation of the SPEEDFORMER KTR 5.2 Speed Cupforming System
30 Sep 2019

The Next Generation of the KTR 5.2 Speed Cup-forming System from Kiefel at the K 2019

KTR 5.2 Speed of KIEFEL: Integrated Optimization for more Quality and Efficiency! Enhancing production and efficiency - the thermoforming specialists at KIEFEL GmbH, Freilassing, have focused on the continued development of the tried-and-tested...
Find out more
Kiefel Packaging lauches a trim-in-place performance tool
25 Sep 2019

Kiefel Packaging launches future proof Performance Tool at K-Show

Kiefel Packaging added a brand new performance tool to the Bosch Sprang Thermoforming ToolsTM-series. A trim-in-place solution designed for maximum performance in 24/7 operation. Join the launch at the Kiefel booth during the K-Show, Hall 3, Stand...
Find out more