kiefel.sr.Zum Inhalt kiefel.sr.Zum Inhaltsverzeichnis kiefel.sr.Zur Hautpnavigation
KIEFEL GmbH
Menu
Home
  • Medical & Pharma
    Back Medical & Pharma
    • Medical Dialogue Day 2023
    • Form Fill Seal - SOLUTIONPERFORMER
    • Products & Applications
    • Machines & Technology
    • Technology Center
  • Packaging
    Back Packaging
    • Packaging Dialogue Day 2023
    • Polymer Packaging
    • Fiber Packaging
    • Tec Talks
    • Material R&D Center
    • Technology Center
    • Contacts
  • Appliance
    Back Appliance
    • Contacts
  • Service
    Back Service
    • Service Packages
    • Kiefel Portal
    • On-site & remote services
    • Original spare parts
    • Training
    • Upgrades & Retrofits
    • Thermoforming tools service
  • Customer Success Stories
  • Sales contacts
  • Kiefel Portal
  • Digital Solutions
    Back Digital Solutions
    • Kiefel Portal
    • Documents
    • Training
    • Maintenance Dashboard
    • Digital Developments
  • Sustainability
  • Career
  • We are Kiefel
  • News
  • Events
  • Become a supplier
  • Terms and conditions
  • Compliance
KIEFEL GmbH
Sudetenstraße 3
83395 Freilassing
Germany

Delivery: Klebingerstraße 5
+49 86 54 78 - 0
info-de@kiefel.com
  • Close
    Brückner Group SE
    LEADING
    TO
    SUCCESS
    Find out more
    Brückner Maschinenbau GmbH
    STRETCHING
    THE
    LIMITS
    Find out more
    Brückner Servtec GmbH
    SERVING
    YOUR
    SUCCESS
    Find out more
    PackSys Global AG
    CREATING
    PACKAGING TECHNOLOGY
    Find out more
  • Kiefel Portal
  • Career
  • EN
    Deutsch Dutch 中文
  • Close

    Your search

    What are you searching for?

Contact us!
Table Of Content
    1. Kiefel
    2. News
    3. New key visuals for the companies of the Brückner Group
    Follow us:

    New key visuals for the companies of the Brückner Group

    10 Oct 2022

    Premiere at the world's largest plastics trade fair K 2022: Spaces and shapes in 3D

    Key visuals are important for making a brand known and anchoring it in the minds of customers and other market participants – especially in consumer goods advertising. In the field of plastics machinery manufacturing, the companies of the Brückner Group were among the first to rely on this, with artists as key visuals. At the time of their introduction at K 2013, they were unusual and highly regarded motifs for the industry, which have since found imitators. However, they were purely 2D photographs.

    In the meantime, when creating key visuals, special emphasis is placed on modern application possibilities such as animations and 3D spaces. The new key visuals of all members of the Brückner Group take this into account. The concept is to create spaces that work both as a series and individually. Distinguishing the individual companies through different, concise shapes was important in the implementation.

    Dr. Axel von Wiedersperg, CEO of the Brückner Group: "The new key visuals are just as distinctive and powerful as our previous artists. However, through the technical implementation, especially in the moving image, we have succeeded in taking a big step into the future. The new motifs can be used much better in the various communication media, for example in print media, but also as moving images on social media and websites, trade fair stands, at events and so on." A sound specially composed for the key visuals provides an additional attention-grabbing effect.

    With all the innovations, however, some recognisable features have been retained: the respective corporate colour, a square with the corporate claim and generous white spaces. The new key visuals have been presented to a broad public for the first time at the world's largest plastics trade fair, K 2022, from 19 to 26 October in Düsseldorf.

    More News

    News & information from Kiefel

    22 May 2023

    Customer Days at Brueckner Group USA / inauguration new Customer Innovation Center

    Brueckner Group USA inaugurated its Customer Innovation Center during its Customer Days event last week, May 17 and 18. At the Customer Innovation Center, customers will find several machine types for demonstrations, material development, tooling...
    Find out more
    04 May 2023

    New: NATUREFORMER KFT 90 now as Advanced Version – just in time for Interpack 2023

    We will be presenting our extensive portfolio of innovative and sustainable solutions for various industries in Hall 8a / C57 at Interpack 2023. Available just in time for this trade show: The new version of the NATUREFORMER KFT 90 "Advanced...
    Find out more
    22 Mar 2023

    Kiefel showcasing new KMD 90 Smart for the first time live at Chinaplas 2023

    At Chinaplas 2023 we will present advanced and robust machine solutions engineered in Germany, made in China.
    Find out more
    20 Mar 2023

    Innovative and sustainable solutions from Kiefel at Interpack 2023

    We will be presenting our extensive portfolio of innovative and sustainable solutions for various industries in Hall 8a / C57 at Interpack 2023, held on 4 -10 May in Düsseldorf, Germany. One particular highlight: Kiefel is being awarded the...
    Find out more
    08 Mar 2023

    Change through empowerment - International Women's Day 2023

    "Happy International Women's Day! is the wish of the Kiefel management teams at the Freilassing and Micheldorf sites today, and they congratulate all female employees with a rose - to the happy surprise of their colleagues. What a nice premiere!...
    Find out more
    20 Jan 2023

    NATUREFORMER KFT 90 Speed Machine wins WorldStar 2023 Awards

    In January 2023 Kiefel won WorldStar Awards for its NATUREFORMER KFT 90 Speed Machine (announced by World Packaging Organization (WPO), Vienna, Austria).
    Find out more
    20 Dec 2022

    Kiefel supports projects of the heart

    We are committed to social causes at all three company locations. In Freilassing, the company has now donated €1,000 each to three regional associations for youth work. But it is not only at Christmas that the company wants to give something back.
    Find out more
    07 Dec 2022

    Jahrzehntelange Treue wird gefeiert

    Kiefel ehrt langjährige Mitarbeitende
    Find out more
    06 Dec 2022

    Report published in accordance with "The Sustainability Code"

    The Brückner Group - and thus also Kiefel - published its first report in accordance with "The Sustainability Code" (Deutscher Nachhaltigkeitskodex - DNK) in November 2022.
    Find out more
    21 Oct 2022

    Silver medal for commitment to sustainability

    EcoVadis places Kiefel among the top 25% of companies.
    Find out more
    Links
    • Sales contacts
    • Login Kiefel Portal
    • Career at Kiefel
    • Downloads
    • Delivery Address
    Links
    • Apply as supplier
    • Existing suppliers
    • Financial Consulting
    • Compliance
    Kiefel Technologies
    • Medical & Pharma
    • Polymer Packaging
    • Fiber Packaging
    • Appliance
    • Service
    Find us on
    KIEFEL GmbH
    • Imprint
    • Disclaimer
    • Privacy statement
    • General terms & conditions
    © Copyright 2023 KIEFEL GmbH