New Opportunity for Packaging: Design for Recycling

16 Jul 2019

Whoever considers products starting from their end will achieve optimally packaging solutions. The task: Ideal product protection. The requirement: Exterior permitting effective advertising. The aim: Optimal recycling. Everything is possible …

If you know your destination, you can prepare for the journey. The same applies for product packaging: If you focus on practical reuse of materials, costly detours can be avoided. Since the packaging law came into effect at the beginning of January 2019, the industry has been making efforts to optimally achieve the requirements at the lowest possible cost. Design and technology are now linked to coexist at an earlier stage – the results are pleasing.

Holistic planning of packaging solutions from the very start allows them to ideally fulfil the requirements of the circular economy and recyclability. This law intends significantly more private household waste to be recycled. Simultaneously, manufacturers have to increasingly turn to more ecological and recyclable packaging for their products.

 

Collect and Reuse

The dual systems financed by the industry and retail must meet significantly higher recycling quotas from 2019. This applies for all packaging licensed in dual systems. The current recycling quota of 36 percent for plastic packaging will rise to 63 percent by 2022. Simultaneously, the quotas for metals (currently 60 percent), paper (currently 70 percent) und glass (currently 75 percent) will increase to around 90 percent by 2022.

The license fees of the dual systems to be paid for packaging disposal must therefore be strongly ecologically oriented. Packaging that is only partly recyclable - or not at all - faces higher license fees, providing a clear incentive to manufacturers to produce more recyclable packaging. The required fees teach the industry to look to the future. Sustainability is rewarded – the pressure is being noticeably increased on those who react to slowly to the issue of environmentally friendly packaging solutions.

The retail sector is increasingly educating its customers to reconsider and think to the future. For example, the Lidl discount supermarket chain intends to achieve complete recyclability of all its own brand product packaging by 2025. 

 

Creating new values

Aside from the public pressure on packaging manufacturers, the industry's accountability is also a driving force. The opportunity: Packaging can become part of the solution – rather than presenting a problem.

The legal requirements highlight the previously undervalued meaning of packaging: it can – if intelligently conceived– be functional, economical and ecological at the same time! Products are not only optimally protected, advertised and marketed – their packaging is also integrated the circular economy.

Economic incentives promote ecological action. If customers learn of the material value of product packaging, plastic packaging solutions may enjoy an improved image and re-evaluation. The faster the value of packaging materials enters public consciousness, the more effectively the concerned raw materials can be effectively reused. The new value of plastic as a raw material is significantly higher than its existing reputation implies. This opportunity must be seized.

 

(Author: Reinhold Plot, Head of Communications, Kiefel GmbH)

ALTTEXT
Circular economy in the packaging industry.

More News

News & information from Kiefel

The New Plastics Economy is a vision of a circular economy for plastic, where plastic never becomes waste.
22 Oct 2019

Plastic is a valuable source

Kiefel Packaging introduces the Design for Recycling programme, in which products are “rethought” together with the customer. The main objective: How to make their plastic products more sustainable..
Find out more
Kiefel Packaging has re-engineered the egg tray: recycled post-consumer PET.
02 Oct 2019

Post-consumer recycled PET egg tray

Kiefel Packaging is showcasing a post-consumer recycled PET egg tray. 
Find out more
The Next Generation of the SPEEDFORMER KTR 5.2 Speed Cupforming System at the K 2019
30 Sep 2019

The Next Generation of the KTR 5.2 Speed Cup-forming System from Kiefel at the K 2019

KTR 5.2 Speed of KIEFEL: Integrated Optimization for more Quality and Efficiency! Enhancing production and efficiency - the thermoforming specialists at KIEFEL GmbH, Freilassing, have focused on the continued development of the tried-and-tested...
Find out more
Kiefel Packaging lauches a trim-in-place performance tool
25 Sep 2019

Kiefel Packaging launches future proof Performance Tool at K-Show

Kiefel Packaging added a brand new performance tool to the Bosch Sprang Thermoforming ToolsTM-series. A trim-in-place solution designed for maximum performance in 24/7 operation. Join the launch at the Kiefel booth during the K-Show, Hall 3, Stand...
Find out more
On more than 1500 m2, the education center offers Kiefel trainees and employees a modern training environment.
23 Sep 2019

New Kiefel Education Centre: On the pulse of time - future-oriented learning in a modern environment

KIEFEL GmbH, Freilassing, stands for high-quality machines and outstanding service. That would not be possible without the dedicated and well-trained staff. The new Kiefel training center was officially opened on September 20, 2019. It offers not...
Find out more
05 Sep 2019

BSH Hausgeräte chooses Kiefel

The new machine concept ensures the highest quality and lowers production costs
Find out more
30 Jul 2019

Packaging Dialogue Days 2019 – Review

The presentation of a new machine generation, accompanied by informative presentations and exciting expert dialogue was a genuine highlight. The event was attractively framed by the newly constructed training centre at Kiefel in Freilassing. The...
Find out more
05 Jul 2019

Kiefel Packaging: Concentrated Know-how at the Micheldorf Site in Austria

From design to toolmaking to automation.
Find out more
Speedformer KMD 64.2 Speed – First launch at Kiefel Packaging Dialogue day, 26/27 June, 2019 in Freilassing | © KIEFEL GmbH
04 Jul 2019

Speedformer KMD 78.2 Speed – Launch of a new generation -Thermoforming Simplified

What happens when designers of KIEFEL GmbH, Freilassing, unite essential customer requirements with regard to steel rule machines? The Speedformer KMD 78.2 Speed is born! Let us take your breath away at the K 2019 in Düsseldorf at the Kiefel booth...
Find out more